Innovation

Inn-o-vate good times! Come on! Yes, it’s a terrible play on Kool & The Gang but it has an underlying theme – adapt to new conditions or miss the party. Just as Kool’s 70’s funk beats stayed the same, our music tastes changed and The Gang was left behind. The same can be said of companies. As many business know by now, if you can not adapt, you fail. Plain and simple. Look no further than GM or Chrysler – they failed to take notice of the changing tates of Americans as well as the threat from overseas competition and bam!, bankruptcy. Business is a simple game of evolution – use your skills to adapt to the ever changing environment, or die. Every animal and species out there today is a result of several others who didn’t have the necessary skills to stay competitive and were thus gobbled up by something smarter, faster, or more innovative. Why should our companies be any different? Now is adaptation time for energy companies, utilities, manufacturers and America alike. This message goes out to the utilities – America wants clean power. We love our televisions, the ability to read at night, power tools in the garage and streetlights on our block. But we like breathing without an inhaler better. We are just plain “sick” of breathing contaminated air. We depend on you to keep our houses lit, so tell us how can we solve this problem together? We want you to be part of the solution, because we like you. You were there when Lucy met Desi, when Neil walked on the moon, when the Berlin wall came down. You lit our front steps when dad came home from work, when mom put herself through night school and would do homework on the kitchen table, and our living room every Thanksgiving when generations of family would gather for a meal. So, lets figure this problem out together – we need power, you need innovation. What is going to power our nation for the next 100 years and beyond? I only ask because fossil fuels are literally killing us. Instead of spending ridiculous amounts of money fighting regulation upon regulation, how about you invest a little scratch into clean energy R&D? A simple innovation in clean power could pay off exponentially for you with the predicted increase in demand. Or partner with the Department of Education and work with them on how future students can be better prepared to tackle the problems of the 21st century. If you dont, someone else will . . . and they are going to send you the way of the Dodo bird.

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One thought on “Innovation

  1. Pingback: In their own words | Mr. Greenbacks

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